Project

Iconography, illustration and motion for RBC’s rewards program and mobile banking app.

My role

I designed and produced the visual assets across these workstreams, adapting the treatment to each context while working within RBC’s brand.

Design problem

The work served different purposes: identifying rewards, illustrating benefits and explaining banking features. Each format needed an appropriate level of detail and a clear communication role.

Iconography

I designed icons for the internal rewards platform, balancing recognizable metaphors with consistency across the collection.

Illustration

I created illustrations for the program’s different benefits and experiences, extending the visual language into more detailed imagery.

Animation

For the mobile banking app, I developed short sequences showing ID scanning, money transfers and biometric login. Each focused on a specific action, using timing and transitions to explain the feature.

ID scan

Money transfer

Biometric login

Delivered

Coordinated asset collections across icons, illustrations and motion. The project demonstrates how I adapt visual craft to different product tasks while maintaining brand continuity.