Project
Google Mastery – Visual Systems Ownership.
Overview
At Google, I served as the creative lead for visual design across the Mastery learning platform — an internal ecosystem supporting education, training, and communication for global teams. This wasn’t a one-off project; it was an ongoing system of high-volume design needs flowing through a complex pipeline.
Problem
The platform faced recurring issues with inconsistent visuals, fragmented styles, and inefficient creative processes. Incoming design requests were high-volume, varied in scope, and lacked clear structure — leading to duplication, visual noise, and production slowdowns.
Role and Contribution
- Owned the visual system across the platform, driving consistency and clarity
- Created iconography, spot illustrations, banners, and motion assets to support a wide range of educational content
- Built and maintained visual libraries and templates for scalable reuse
- Collaborated with UX, instructional design, engineering, and content teams to integrate design seamlessly into real-time workflows
- Developed guidelines and standards to reduce friction and empower contributors across teams
Process
- Assessed and organized existing assets to identify inconsistencies and gaps
- Designed reusable visual systems using Figma and Illustrator, balancing utility with brand integrity
- Managed a continuous pipeline of design needs — from quick-turn tasks to conceptual visual planning
- Acted as a visual systems advisor, helping teams adapt and scale the framework as new content types emerged
Outcome:
- Brought structure and clarity to a fragmented system of design requests
- Enabled faster, more cohesive visual output across multiple teams
- Established a living design system that continues to scale with the platform’s needs
- Elevated internal understanding of visual consistency and design process through guidance and collaboration
