I designed illustrations, icons and interface elements for Gett’s website and app, including localized taxi imagery for British and American audiences.
Design problem
The assets needed to work as a consistent family while reflecting the vehicles familiar to each market.
My approach
I developed British black-cab and American yellow-taxi versions within the same visual language. This kept the regional differences recognizable while connecting the assets across digital applications.
Delivered
A coordinated collection for web and mobile, with local variations built into the illustration system.
