Challenge

To create a appealing and engaging set of illustrations, aligned with the newly developed visual style that would represent the Royal Bank of Canada’s rewards program and enhance brand recognition.

Solution

A series of custom illustrations was developed to visually represent the various rewards and experiences offered by the program. The illustrations were designed to be both visually appealing and informative, capturing the essence of each reward and aligning with the overall brand aesthetic.

Impact:

Increased Engagement: Visually appealing illustrations made the rewards program more engaging and exciting for customers.

Improved Brand Recognition: The distinctive style of the illustrations helped to increase brand awareness and recall.