Role

I led the design and execution of a cohesive visual language for RBC, spanning icon systems, illustrations, and animations across internal platforms and the mobile app. My work supported product clarity, brand alignment, and user engagement across multiple touchpoints.

Challenge

RBC sought to modernize the visual experience of its internal systems and mobile banking app. The challenge was to create a comprehensive, brand-aligned visual system that was scalable, intuitive, and emotionally engaging — covering everything from rewards program icons to in-app animations.

Iconography

I designed a set of scalable, intuitive icons for RBC’s internal rewards platform. Each icon was crafted to balance brand alignment and usability — improving clarity and efficiency across key interfaces.

Illustration

To bring the rewards platform to life, I created a series of branded illustrations representing a diverse set of user benefits. These visuals helped reinforce reward themes and added warmth and approachability to RBC’s internal communications.

Animation

I developed a set of short animations for RBC’s mobile banking app to showcase features such as ID scanning, biometric login, and money transfers. Each animation was designed to increase clarity and drive user adoption through friendly, intuitive motion.

Impact

• Improved User Experience: A clean, consistent visual system made navigation faster and more intuitive for internal users and mobile app users alike.
• Stronger Brand Cohesion: All visual assets reflected RBC’s brand values — reliability, innovation, and clarity — across form factors.
• Increased Engagement: Visually rich illustrations and animations added emotion and personality, increasing user adoption and recall.
• Scalability: The modular visual system enabled fast iteration and consistent updates across departments.