Snapmap, a key feature of Snapchat, allows users to share their location with friends and explore their surroundings. To enhance this experience, a comprehensive set of location icons was designed to represent a wide range of points of interest.
Challenge
Developing a diverse and visually appealing set of hundreds of unique location icons for Snapmap, aligned with Snapchat’s youthful and expressive brand identity.
Solution
Within constrained timelines, I developed a comprehensive library of icons representing various points of interest, ranging from common locations like coffee shops and parks to more specific ones like volleyball courts and pet stores. Each icon was meticulously crafted with creativity and attention to detail, ensuring they were visually distinctive, easy to understand, and in line with Snapchat’s playful aesthetic.
Impact:
- Enhanced User Experience: The diverse and visually appealing icon set made Snapmap more engaging and informative.
- Brand Consistency: The consistent design language of the icons reinforced Snapchat’s youthful and expressive brand identity.
- Global Relevance: The icons were designed to be universally understandable, catering to a global user base.
