Brief

Turtle needed motion for several different jobs: explaining its proposition, supporting marketing and giving feedback while the product loaded.

My approach

I animated Cody across these contexts, adjusting the length, tempo and complexity to suit each use. The character stayed recognizable while the movement changed with the message, from working remotely to focusing on a task.

Delivered

A family of character animations for product and marketing, including a loading loop. The work extended the established identity into motion while giving each animation a specific communication role.