Brief

Turtle needed small visual assets that could serve both the interface and the brand’s more expressive communications.

Interface icons

I developed a consistent icon family around recognizable shapes and concise metaphors. The priority was to keep each symbol clear while making the collection feel part of Turtle’s wider visual language.

Stickers and expression
The sticker collection gave the brand more room for character and humor across marketing, social posts and internal communications. This extended the same identity into a more expressive format.

Delivered

Coordinated icon and sticker collections with different roles: functional symbols for digital interfaces and character-led assets for communications.