Turtle – Illustrations

Brief

Turtle needed illustrations for onboarding and feature explanations that felt connected to its developer audience and its wider brand.

My approach

I built the illustrations around the same character and visual language used across Turtle. Humor, gaming references and familiar technology cues gave the work a recognizable tone. Simple shapes and visual metaphors carried the explanation, keeping the images useful alongside the interface copy.

Delivered

The illustration collection covered three connected needs:

  • Onboarding: A coordinated set of illustrations for introducing the platform.
  • Feature explanations: Visual metaphors for ideas that would otherwise rely on more text.
  • Brand continuity: The same character and style across product and communication materials.