Design problem

The collection had to cover varied fan activities and emotions while feeling like one family. The new mascot also needed a clear connection to the platform’s identity.

My approach

I built the set around expressive scenes such as celebrating, gaming and supporting a team. Bold color and a consistent illustration treatment connected the different subjects, while the giraffe brought the logo into character design.

Delivered

A coordinated sticker collection and mascot, translating an existing brand cue into a wider range of expressive assets.