I created a sticker collection for Fanvana’s WeRally platform and developed a giraffe mascot from its existing logo, extending a brand symbol into a character with a wider expressive range.
The collection covered fan activities and emotions, from celebrating and supporting a team to gaming and everyday routines. Each sticker needed to communicate a specific moment while retaining the same energy and visual character.
I connected the scenes through bold color and a consistent illustration treatment. The giraffe carried a recognizable element of the identity into the set, linking character design with the platform’s broader visual language.
The finished collection expanded an existing identity into a coordinated set of expressive assets for the platform.
