Icons are powerful visual tools that can significantly enhance the user experience of digital products. To elevate the user experience of Mastery Brand’s educational platform, I worked alongside with my team to develop a comprehensive iconography system.
Challenge
To create a visually distinctive and consistent icon system that aligned with Mastery Brand’s visual identity, while ensuring clarity, consistency, and user-friendliness.
Solution
A core iconography style was developed, utilizing a distinctive circular background to provide a consistent framework for all icons. This approach ensured visual harmony and brand recognition across the platform, and allows to improve contrast and readability, making the icons stand out against different page backgrounds.
Impact
Enhanced User Experience: The consistent and visually appealing iconography made the platform more intuitive and user-friendly.
Improved Brand Recognition: The distinctive circular background and consistent style contributed to a strong brand identity.
Increased Engagement: Visually engaging icons captured learners’ attention and motivated them to explore the platform.
By implementing a visually cohesive and effective icon system, the design team significantly contributed to the enhancement of Mastery Brand’s educational platform.
