Introduction

Turtle is a platform that reimagines the way development projects work. It offers a fairer, more collaborative, and flexible approach, providing a supportive environment, simplified project management, and building lasting relationships among talented developers and clients.

Objective:

To create a relatable and engaging brand character that embodies the values of flexibility, scalability, and community. This character will help increase user engagement, improve the user experience, and build brand awareness and loyalty for Turtle.

Character & World Building

The initial phase of developing Cody’s character and design involved sketching and ideating various potential character designs, as well as conceptualizing the environment in which he would exist.

I prioritized creating a character that was engaging and fun, with a world around him that was both relaxing and playful, while still incorporating hints of remoteness and technology. By balancing these elements, I was able to create a character and world that were relatable and resonated with the target audience

Once a final design was chosen, I worked on refining and iterating the character’s details and animations to add depth and personality to the design.

We wanted a name that would resonate with our target audience of developers and tech professionals. “Cody” felt like the perfect fit. It’s a friendly, approachable name with a subtle nod to the world of coding.

The space environment was chosen to add a sense of remoteness and technology to the world around Cody, while still maintaining a playful and engaging atmosphere. The final result was a lovable and engaging mascot character that represents the platform and resonates with its target audience.

Brand implementation

Once the final design was selected, it was important to incorporate Cody into various marketing materials, social media campaigns, website design, articles and the app itself.

The ultimate goal was to make Cody a recognizable and memorable mascot that would help establish the platform’s identity and resonate with its target audience.

Website

Cody’s character and design were incorporated into the Turtle platform’s website illustrations, adding a touch of whimsy and personality to the user experience. From the homepage to the dashboard, Cody can be found throughout the website in various illustrations and animations.

This not only enhances the visual appeal of the website but also reinforces the brand identity and messaging. By having a consistent character present throughout the user journey, it creates a sense of familiarity and trust for the users.

Additionally, the use of fun and engaging visuals helps to differentiate Turtle from other platforms and makes it more memorable for potential clients.