Introduction
Turtle is a platform that reimagines the way development projects work. It offers a fairer, more collaborative, and flexible approach, providing a supportive environment, simplified project management, and building lasting relationships among talented developers and clients.
Objective:
To create a relatable and engaging brand character that embodies the values of flexibility, scalability, and community. This character will help increase user engagement, improve the user experience, and build brand awareness and loyalty for Turtle.
Character & World Building
The initial phase of developing Cody’s character and design involved sketching and ideating various potential character designs, as well as conceptualizing the environment in which he would exist.
I prioritized creating a character that was engaging and fun, with a world around him that was both relaxing and playful, while still incorporating hints of remoteness and technology. By balancing these elements, I was able to create a character and world that were relatable and resonated with the target audience
Once a final design was chosen, I worked on refining and iterating the character’s details and animations to add depth and personality to the design.
We wanted a name that would resonate with our target audience of developers and tech professionals. “Cody” felt like the perfect fit. It’s a friendly, approachable name with a subtle nod to the world of coding.
The space environment was chosen to add a sense of remoteness and technology to the world around Cody, while still maintaining a playful and engaging atmosphere. The final result was a lovable and engaging mascot character that represents the platform and resonates with its target audience.
Brand implementation
Once the final design was selected, it was important to incorporate Cody into various marketing materials, social media campaigns, website design, articles and the app itself.
The ultimate goal was to make Cody a recognizable and memorable mascot that would help establish the platform’s identity and resonate with its target audience.
Website
Cody’s character and design were incorporated into the Turtle platform’s website illustrations, adding a touch of whimsy and personality to the user experience. From the homepage to the dashboard, Cody can be found throughout the website in various illustrations and animations.
This not only enhances the visual appeal of the website but also reinforces the brand identity and messaging. By having a consistent character present throughout the user journey, it creates a sense of familiarity and trust for the users.
Additionally, the use of fun and engaging visuals helps to differentiate Turtle from other platforms and makes it more memorable for potential clients.
Articles and promotional materials
Cody was a key part of Turtle’s branding and communication efforts. He was featured in articles, blog posts, and presentations, helping to communicate the benefits of remote work and the value of the platform. His engaging personality made the content more relatable and memorable for the target audience.
Marketing materials
Cody’s character extended beyond the digital realm and into the physical world through marketing materials, including apparel and laptop stickers. These materials showcased Cody’s adorable character and served as eye-catching representations of the Turtle platform.
Impact
As a brand character, Cody has significantly contributed to Turtle’s brand identity and user experience. By embodying the values of the platform, Cody has:
- Enhanced Brand Recognition: Made Turtle more memorable and recognizable.
- Improved User Engagement: Fostered a sense of community and encouraged user interaction.
- Simplified Complex Concepts: Used visual storytelling to explain complex ideas in a simple and engaging way.
- Elevated Brand Personality: Added a human touch to the brand, making it more relatable and approachable.
Audience Feedback
User feedback, gathered through surveys and analytics, indicates that Cody has been well-received by the target audience. Users appreciate his friendly and relatable personality, finding him to be a positive addition to the platform. His presence in marketing materials and social media has also been effective in capturing attention and driving engagement.
