I’m Denis — a Creative Lead focused on building scalable visual systems, brand frameworks, and user-centered design solutions.

Over years, I’ve designed for companies like Google, Snap, Airbnb, and many others, leading visual projects that needed to work across teams, platforms, and evolving product lines. My approach is built on three principles: clarity, consistency, and longevity.

I don’t believe design should rely on trends or aesthetics alone. I treat every visual system as an operational tool — one that simplifies decisions, speeds up development, and strengthens brand identity over time.

Originally trained in software development, I bring a systems-driven mindset to every creative challenge. Whether leading a visual team or building frameworks from scratch, I focus on solutions that scale without losing their core human impact.

I’m based in New York and focused on opportunities where design is treated as a strategic layer of the product — not just decoration.